Three C’s of Success with Fresh Cut Flowers (3) – Care
The concept of fresh cut flower care appears simple, i.e., care for your flowers and they will perform well for customers. But floral care is not that easy to quantify. Hidden pitfalls and misinformation can result in poor quality flowers. Thus, every florist should know how to provide the necessary care that results in beautiful, long-lasting cut flowers.
Source: • American Floral Endowment Special Research Reports #411