Impulse purchases will slowly but surely increase over all store sales. Even though prices of impulse items will generally be lower than traditional floral arrangements, profitability will be higher. Good purchases, however, adapted to expected sales, will be necessary. Mr. Van der Pol has a flower store in the picturesque Dutch town of Tiel. He has steadily built impulse sales to a point where they now represent some 40% of his total flower sales. "Holland is ahead of other countries in this respect," notes Van der Pol. "Prices of flowers are somewhat lower in Holland than those prices abroad, and the Dutch consumer is used to buying flowers. A bunch of flowers purchased every week has become a Dutch custom."
Source: • New York State Flower Industries Bulletin #153