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Consumer Preferences for Potted Plants - Easter Lilies and Chrysanthemums


Easter Lilies and Chrysanthemums


Objectives of this study were to collect and analyze responses of consumers to special displays of potted plants varying in quality and price, and to compare these responses to retailer pricing practices. Easter lilies and chrysanthemums were used at the International Flower Show and New York State Fair, respectively. Respondents interviewed at the Flower Show included proportionately fewer females, were somewhat better educated, slightly younger, and more frequently garden club members and flower purchasers than respondents contacted at the State Fair.

Source: • New York State Flower Growers Incorporated, Bulletin #283

Keywords: Chrysanthemums Easter lilies

Libraries: Floriculture

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