Consumer acceptance and economy of production are two factors that need to be further evaluated in the development of the Gerbera as a major cut flower in California. This is the conclusion of D. E. Smith and R. L. Nelson of the Department of Environmental Horticulture at UCD. They feel that the wide range of available colors an<3 flower types promises a definite consumer demand. From a "production standpoint, however, they indicate that there have not been enough quality blooms produced to provide an adequate test of market potential.
Source: • University of California Flower and Nursery Notes