Gerberas or Transvaal daisies, as they are sometimes called, make an excellent cut flower crop if handled properly, but their commercial potential in Florida has yet to be determined. Costs of production and consumer demand should be evaluated before any major planting is made. Gerbera is presently a minor cut flower crop in Florida with less than ten acres in production. The two major problems limiting gerbera production are diseases and suitable cut flower strains that have consumer appeal and satisfactory keeping quality.
Source: • Florida Flower Grower