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What's Wrong With Flowers?


Sales in the floral industry are badly wilted


Sales in the floral industry are badly wilted. One trouble: Inability of florists to move in on mass market. U. S. is backing studies to find what can be done. In a day when more and more so-called luxury products are making the transition to the mass market, some are finding the crossing very bumpy. Merchandisers of off-beat wares just can't find the groove sometimes, even if their product is something everybody likes. Yet chances are they will have to cross over if they are to keep going. Take the case of flowers.

Source: • New York State Flower Growers Incorporated, Bulletin # 109

Keywords: Floriculture

Libraries: Floriculture

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