Focus on Floriculture
Finding out what the consumer buys and what the consumer will pay is of the utmost importance to most growers and sellers of Horticultural products. However, aside from this basic knowledge, a more complete understanding of the consumer would greatly aid the seller in increasing his sales. What does the consumer look for in plants, what uses do these plants have for the consumer, and what does the consumer know about these plants are questions which must be answered for the seller to ef fectively evaluate his market potential. This survey was conducted in the city of Elkhart, located in extreme northern Indiana, with a population of approximately 40,000. It Is a highly industrial area, not unlike many other growing cities. Included in this industry are several nurseries, florist shops, greenhouses, and garden centers. Besides the availability of plants through these stores, they are also readily available from several types of mass market outlets, The survey was conducted over the telephone with the names being obtained at random from the telephone directory. Fifty people were questioned who lived in houses and fifty who lived in apartments. It was an initial assumption that people living in houses have different plant buying habits than apartment dwellers. It was thought that people living in apartments would have more house plants, because of the lack of a yard or a piece of land and the inability of many to have pets or children. This, as shall later be seen is not necessarily the case.
Source: • Focus on Floriculture, Purdue University
Keywords: Houses Shops Budget Apartments