Poinsettia RTF shows promise as a cost savings technique
The Christmas poinsettia is the second most valuable flowering potted crop sold in the United States (U.S.) and had a reported wholesale value in 2011 of $139 million in the top-15 producing states. Profitability is increasingly threatened as the cost to heat greenhouses has increased by over 120% in the last 15 years. As energy costs continue to increase and poinsettia prices remain relatively constant, poinsettia producers are lowering their greenhouse air temperature set points without knowledge of cultivar responses.
Source: • American Floral Endowment Special Research Reports #530